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![IT ALL STARTS WITH THE FRAME: PRIMER 29 'DREAM BUILD'](http://uk.intensecycles.com/cdn/shop/articles/BLOG_Homepage_INTENSE_Primer_29_Dream_Build_{width}x.jpg?v=1679920466)
One of our Primer 29 frames gets the ‘Dream Build’ treatment.
![SUNSET, MOONRISE, SUNRISE: OVERNIGHT ADVENTURE](http://uk.intensecycles.com/cdn/shop/articles/BLOG_Homepage_Claire_Buchar_INTENSE_Elfin_Lakes_{width}x.jpg?v=1669801336)
INTENSE rider Claire Buchar is no stranger to adventure. In fact you could say that her whole life has been an adventure of sorts...
![BULLET PROOF TALENT: COLE SUETOS](http://uk.intensecycles.com/cdn/shop/articles/BLOG_Homepage_Cole_Suetos_Intense_1600_{width}x.jpg?v=1639042097)
Pure, raw talent… Cole Suetos has it all.
![REPRESENT: AMBASSADOR ROUND UP PART 2](http://uk.intensecycles.com/cdn/shop/articles/MAIN_BLOG_Kisa_Intense_Ambassadors_{width}x.jpg?v=1638457243)
Part 2 of our catch up with our INTENSE Ambassadors... the highs, the lows, and their hopes and dreams for next year.
![INTENSE EURO AMBASSADORS VIDEO](http://uk.intensecycles.com/cdn/shop/articles/BLOG_Homepage_c0bd7132-5530-471d-86f5-0907c82c7f3f_{width}x.jpg?v=1623854352)
From Oscar Härnström in the north to Luca Leonardi in the south, we pretty much have Europe covered...